HATS ON
At OUAI I wore many hats. Working in a small, fast-paced team, I handled everything from building the Amazon store from the ground up to print advertising, video editing, animation, style guides, and in-store visual merchandising.
Amazon Store
OUAI did not have an existing Amazon storefront when I joined. I built the entire store from scratch. I directed product photography, created A+ Content, shot and edited videos, designed landing pages, and optimized the full purchase experience. Every detail — from images and descriptions to funnels and layout — received careful attention to create a cohesive, high-converting brand presence.
Skills: Art Direction, Video Editing, Web Design Programs: Photoshop, Adobe Premiere
CLICK on images to take you to the store.
Full Video of the OUAI Store
Amazon Pages
Homestore
Amazon
A+ Content:
A+ Content allows you to add images, text, and comparison tables to your Amazon detail page to engage readers and give them more information as they consider buying your products. Add A+ Content to your detail page to make your products stand out, connect readers, and share more about your story.
Click on images to take you to the live site.
Click on images to take you to the live site.
Print Graphics/
Launch Ads and Styleguides
I designed advertisements for product awareness and major launches. These ads appeared in Ulta magazines, direct mail postcards, emails, and across social media platforms. I also created supporting style guides to maintain visual consistency.
Skills: Art Direction, Print Design, Video Editing.
Programs: Photoshop, Adobe Premiere,
After Effects.
Ulta Magazine
ADS
Mail Posties
Front
BACK
Mail Posties
Front
Back
Launch Ads
Mask Treatment
New Product
Launch Styleguide
I developed detailed style guides for new product lines. These guides became the main reference for the team and covered typography, color palettes, imagery direction, icons, tone of voice, and layout standards.
1
Product education page
2
Imagery Sorting
3
Typography / icons
4
Color palette
Video editing
I produced and edited how-to videos, product teasers, and social media content, including HGTV-style pieces. I handled everything from concept and shooting through final animation and delivery.
Skills: Art Direction, Print Design, Video Editing.
Programs: After Effects, Adobe Premiere, Final Cut Pro.
Visual Merchandising
I designed seasonal in-store displays, planograms, and retail fixtures for Sephora, Ulta, Target, and Kohl’s. This included concepting displays, preparing production files, and coordinating with vendors for regular rollouts.
Skills: Art Direction, Print Design, Visual Merchandising.
Programs: Illustrator, Photoshop, InDesign
In-store fixtures
SEPHORA 6 SHELF FIXTURE
Live fixture
Fixtures Planning Samples -
Bi-monthly rollout
Print Cards
In-store fixtures
ULTA 4 SHELF FIXTURE
Live fixture
Fixtures Planning
Bi-monthly rollout
Print Cards
End Cap, Promo Table, Tower Animation
PR Mailers
I designed complete PR kits, including custom boxes, product layouts, insert cards, and experiential elements for influencers and press.
Skills: Art Direction, Print Design, Packaging Design
Programs: Illustrator, Photoshop, InDesign
CURL CREME
FRAGRANCE
TREATMENT MASQUE
BYREDO x OUAI
FUR BEBE
Stickers
I created custom stickers, GIFs, and promotional materials for product launches and events.
Programs: Illustrator, Photoshop, After Effects
STICKERS
