DIGITAL DESIGNER/CONTENT PRODUCER
At Proactiv I started as a web/graphic designer and quickly expanded into content production. Working with a small team and the Art Director, I helped build the brand’s first in-house studio. All assets I directed and shot were used across social media, the website, and marketing campaigns.
NATIONAL CAMPAIGN SHOOT
I shot and directed a full camera unit for the Q1 2019 national broadcast campaign. I captured thousands of assets — photos, interviews, how-to videos, and b-roll — that were used across all marketing channels and the website.
Skills: Art Direction, Directing, Photo/ Video Shoot, Photo/ video editing
Programs: Photoshop, Final Cut Premiere
Web Design / Ads
I created banners, prospecting ads, and retargeting ads for the website and all marketing channels. I added subtle animations to boost engagement and hold attention.
Skills: Web Design, Photo retouching
Programs: Photoshop, Final cut Pro
RETARGETING ADS
GIF's Banners
ANIMATED
EMAILS
Social Media
I helped define Proactiv’s creative voice on social media. I played a key role in shifting content creation in-house by building and running the studio.
Skills: Photography/ Video Shoot, Art Direction,
Video Editing, Photo Retouching
Sephora
How-to videos
One of my favorite projects was directing and shooting how-to videos for Sephora. I handled everything from studio lighting to final
animation effects.
Skills: Art direction, video shoot, video editing
Programs: Photoshop, Final cut Pro, After Effects
