HATS ON
Birch Lane was a brand by Wayfair. I planned and executed digital that lived on the homepage, in promotional campaigns, and across email social media.
Birch Lane Rebrand
I spearheaded the rebranding of Birch Lane, managing the overhaul of the website and social media from the brainstorming stage to final design. Working alongside the art director and and copy teams, I contributed significantly to thebranding initiative and developed a design strategy for the refreshed site. Moreover, I took part in photoshoots and created animated content that blended smoothly into the new social media.
Skills: Art Direction, Video Editing, Web Design Programs: Sketch, Photoshop, Adobe Premiere.
HOMEPAGE LANDING BANNERS
Homepage Desktop Banner
Homepage Mobile Banner
Editorial Product Landing Page
1.
Hero Banner
2.
Intro Copy
3.
Shop by
Space
4.
Carousel
5.
Brief Narrative
6.
Shop by Material
7.
Brief Narrative
8.
Alternative Items
Celebrate Spring
Outdoor Collection Email
FARMHOUSE FRESH
LANDING BANNERS
Homepage Desktop Banner
Homepage Mobile Banner
Farmhouse Fresh Email
Monthly content Site Update
I am in charged of maintaining, and updating the full site of BIRCHLANE.COM on a monthly basics.
The process starts with a brief from the content team with tasks to update all site banners, editorial landing pages, emails, and navigation tabs. I partnered with the copy team to brainstorm the storyline of these assets.
The homepage banners set the tone, look and feel, which is then carried through editorial landing pages, social media, and various parts of the website.
Skills: Art Direction, Video Editing, Web design,
Programs: Sketch, Photoshop, Adobe Premiere.
Monthly Content Site Update
RIFLE PAPER CO
Homepage Banners
Editorial Landing Page - Rifle Paper Co
LHP Asset
Monthly Content Site Update
CHRISTMAS
Homepage Desktop Site Mockup
Emails:
Hero Banners
Editorial Landing Page - Holiday Gift Guide
Editorial Landing Page - Home for the Holidays
Story Page
Web/ Mobile
Monthly Content Site Update
THANKSGIVING
Homepage Desktop Site Mockup
Hero Banners
Editorial Landing Page -
Thanksgiving Together
Editorial Landing Page -
Halloween is Here!
Promo
I collaborate with the promo team as needed to create promotional marketing assets for Birch Lane, such as homepage landing banners, email graphics, social media, animation, and ads.
Skills: Art Direction, Video Editing.
Programs: Photoshop, Adobe Premiere,
After Effects.
Promo Assets Banner
Desktop
Mobile
Email:
App:
Social Media
Birch Lane
I work on the monthly planning of BirchLane's social media from conception to final delivery.
The content team briefs a monthly plan, and I curate imagery that aligns with the request as well as shoot and animate How-To Reels.
Skills: Art Direction, Video Shooting, Video editing, and video animation.
Programs: Final Cut Pro, Photoshop, Premiere, Photoshop.
Video Shoots for Reels
How to make a Paloma
How to make a Espresso Martini
Reels
Refresh your Bed for Summer
Cheese Board
Fall Lookbook
Set Your Table
Light Your Room
Mantle Decor
Halloween Spirit
Refresh your Bedroom
Gift Guide
Social Stories
Fabric Picks
Neutral Furniture
Social Carousels
Reviews
