HATS ON
At Birch Lane (a Wayfair brand), I planned and executed digital campaigns that lived on the homepage, promotional banners, emails, and social media. I wore many hats — from large-scale rebranding to monthly site updates and social content.
Birch Lane Rebrand
I spearheaded the full rebrand of Birch Lane. From initial brainstorming through final execution, I helped overhaul the website and social media presence. Working closely with the Art Director and copy team, I developed the new design strategy, participated in photoshoots, and created animated content that seamlessly supported the refreshed brand voice.
Skills: Art Direction, Video Editing, Web Design Programs: Sketch, Photoshop, Adobe Premiere.
HOMEPAGE LANDING BANNERS
Homepage Desktop Banner
Homepage Mobile Banner
EDITORIAL LAYOUTS
I designed desktop and mobile homepage banners and full editorial
landing pages for major campaigns.
1.
Hero Banner
2.
Intro Copy
3.
Shop by
Space
4.
Carousel
5.
Brief Narrative
6.
Shop by Material
7.
Brief Narrative
8.
Alternative Items
Celebrate Spring
Outdoor Collection Email
FARMHOUSE FRESH
LANDING BANNERS
Homepage Desktop Banner
Homepage Mobile Banner
Farmhouse Fresh Email
Monthly content Site Update
I updated BirchLane.com every month — refreshing homepage banners, landing pages, navigation, and emails based on content briefs.
Skills: Art Direction, Video Editing, Web design,
Programs: Sketch, Photoshop, Adobe Premiere.
Monthly Content Site Update
RIFLE PAPER CO
Homepage Banners
Editorial Landing Page - Rifle Paper Co
LHP Asset
Monthly Content Site Update
CHRISTMAS
Homepage Desktop Site Mockup
Emails:
Hero Banners
Editorial Landing Page - Holiday Gift Guide
Editorial Landing Page - Home for the Holidays
Story Page
Web/ Mobile
Monthly Content Site Update
THANKSGIVING
Homepage Desktop Site Mockup
Hero Banners
Editorial Landing Page -
Thanksgiving Together
Editorial Landing Page -
Halloween is Here!
Promo
I collaborate with the promo team as needed to create promotional marketing assets for Birch Lane, such as homepage landing banners, email graphics, social media, animation, and ads.
Skills: Art Direction, Video Editing.
Programs: Photoshop, Adobe Premiere,
After Effects.
Promo Assets Banner
Desktop
Mobile
Email:
App:
Social Media
Birch Lane
I produced monthly social content including How-To Reels, Stories, and Carousels that supported brand campaigns.
Skills: Art Direction, Video Shooting, Video editing, and video animation.
Programs: Final Cut Pro, Photoshop, Premiere, Photoshop.
Video Shoots for Reels
How to make a Paloma
How to make a Espresso Martini
Reels
Refresh your Bed for Summer
Cheese Board
Fall Lookbook
Set Your Table
Light Your Room
Mantle Decor
Halloween Spirit
Refresh your Bedroom
Gift Guide
Social Stories
Fabric Picks
Neutral Furniture
Social Carousels
Reviews
